Featuring new shapes and colours, the collection is all about a bold new attitude.
Ecco shoes have long been known for their classic designs, besides the high quality materials they use. However, with the new collection the brand has a powerful message, bound to open new roads.
The SS '12 shoes prove that Ecco can be very modern and appealing to multiple generations. They also show that Ecco can be fashionable, not just an investment you make now for the rest of your life (ok, this is an exaggeration).
"Complex" is the word the company has used to describe its new collection. It seems to me to be the right choice. Why? Because this collection has two goals: to fuel devoted fans' interest, but also gain new ones, from a younger generation. As for the looks of this SS '12 shoe collection, the odds are on their side. But only time will tell. However, I do appreciate the company's will to reinvent itself and reach new perspectives and new generations.
The collection is made of three different lines: Transition, Modern Romance and Future Contrast. What do they include? Pumps, brogues, roman sandals, wedges, ballerinas, kitten heels, but also high heels.
My favourites, and the perfect summary of Ecco's SS'12 collection, are these three types of shoes:
1. The perfect red leather wedges with a medium height sole.
2. The romantic ballerinas made of intricately braided strips of leather.
3. The androgynous brogues perfect for office wear or easily mixable in bold outfits.
P.S. Until the 8th of March, Ecco Romania is offering a 20% discount on every second product bought in their stores. This means that you can grab a friend and go shopping for shoes or bags from the newly launched collection and have a discount too.