miercuri, 17 noiembrie 2010

Puma Creative Factory

The well known and adored brand PUMA will be launching in Romania at the end of November Puma Creative Factory.

For this project which will be accessible to every customer in their store located in AFI Cotroceni Mall, the brand has teamed up with Andi Moisescu and Laurentiu from Guess Who. The main idea of the project is that any customer would be able to customise his PUMA shoes according to his preferences, using different textures and colours. Choosing one of the styles Basket or First Round, the customer-turned-designer could choose and mix the colours and the fabrics, until he creates an unique shoe.

Tonight I will be attending the lauching event of this project. Hopefully, I will be inspired enough to create a lovely PUMA shoe. Stay tuned for more details to come!

photo source: puma.com

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